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Business Modelling: Turning new concepts into value

HOW DO YOU CREATE MAXIMUM VALUE FROM A NEW TECHNOLOGY OR A NEW PRODUCT?

When you want to set up a company around a certain new technology, a certain new product or a new application, many choices have to be made. Which suppliers will you work with? Which customers do you want to reach? How do you make it profitable? In order not to overlook any aspect of business operations and to ensure complementarity between the various aspects, business modelling provide guidance.

LITERATURE RESEARCH AND INTERVIEWS WITH COMPANIES

When you think about the business model around a new concept, an answer is sought to three main questions: What added value is created? How is this value created? How can I capture that value? These three questions are further broken down into nine building blocks that cover the operation of a company: Customer segment, customer relations, distribution channels, value proposition, core activities, core partners, core resources, costs and revenues.

BUSINESS MODELS, ALSO FOR THE ENTIRE VALUE CHAIN

When these nine building blocks have been filled in, it’s important to think about the mutual connections. For example, the distribution channel used must be in line with the intended customer segment. Business modelling enables you to develop a consistent business configuration around your innovative concept. Moreover, this technique can be extended to the entire value chain. With Multi-Agent Business Modelling you can think about an optimal composition of the value chain, in which setting up win-win situations with a fair distribution of the added value between the different actors is central.

More information: jonas.vanlancker@ilvo.vlaanderen.be

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